The global automotive industry is dominated by several major auto groups, each with a diverse portfolio of brands catering to various market segments and consumer preferences. Let’s take a comprehensive look at some of these global auto groups and examine their brand portfolios to understand their strategies, strengths, and areas of focus.

Volkswagen Group

Key Brands: Volkswagen, Audi, Porsche, Škoda, SEAT, Lamborghini, Bentley

Volkswagen Group is one of the largest auto groups globally, renowned for its diverse brand offerings. Volkswagen brand itself caters to a wide range of customers, while Audi is known for its luxury and advanced technology. Porsche represents high-performance sports cars, while Škoda and SEAT offer affordable yet well-equipped vehicles. Lamborghini and Bentley cater to the ultra-luxury segment. This broad portfolio allows Volkswagen Group to capture a wide spectrum of customers across different segments.

Toyota Motor Corporation

Key Brands: Toyota, Lexus, Daihatsu, Hino

Toyota Motor Corporation is …