Why Should Auto Retailers Use Online Marketing Rather Than Offline Advertising?

‘Over 75% of consumers when searching for the nearest local car retailer start their research online’ – (Jim Rucker- TK productions-chief marketing executive. July 2009)

‘When searching for a car retailer consumers use search engines 3 times more often than TV, radio, and newspapers … combined!’ (-2009)

Major car retailers no longer see a policy of injecting huge amounts capital into traditional means of offline advertising as the best avenue of promotion. Many are are now focused on an interactive internet marketing strategy. This year Fords main marketing aim has been to bolstered their online presence which has seen websites, online ads, and social media meshing with their product line and positioning. Other leading automobile companies are following this trend as CMR interactive noted and has listed Toyota, Honda and Ford amongst the top ten spenders on online marketing.…